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Common formulas: seasonality

Formulas that raise or lower a value in named months, quarters, or by last year's pattern.

Many businesses sell more in some months than in others. A seasonality formula applies a factor to a baseline. The factor depends on the month of the period.

The main formulas come from the Seasonal Revenue template. To start from it, go to Scenario planning → New model, type Seasonal Revenue, and press Enter.

A factor for named months

Seasonal Revenue has three inputs: Baseline monthly revenue (100,000), Peak factor (1.3), and Off-peak factor (0.9).

VariableFormula
Seasonality factorif month in [11, 12, 1] then Peak factor else Off-peak factor
Seasonal revenueBaseline monthly revenue * Seasonality factor
Annual revenuesum(Seasonal revenue[all])

month gives the calendar month of the period, from 1 to 12. in tests if the value is in the list in square brackets. In November, December, and January, revenue is 130,000. In the other months, it is 90,000. Over 12 months, the total is 1,200,000.

[all] reads every period of the model. Annual revenue is a full year only when the model has 12 periods. In a longer model, sum the last 12 periods:

sum(Seasonal revenue[t-11:t])

Other ways to pick the months

NeedFormula
All months except June, July, and Augustif month not in [6, 7, 8] then Peak factor else Off-peak factor
One quarterif quarter = 4 then Peak factor else Off-peak factor
Your fiscal yearUse fiscalmonth in place of month

quarter gives the calendar quarter, from 1 to 4. fiscalmonth counts from the first month of your fiscal year. To set that month, select Model settings and turn on Use fiscal years. Then select Apply changes.

Repeat last year's pattern

When the model has a year of actuals, the forecast can follow the same month of last year:

Revenue[t-12] * (1 + Growth rate)

[t-12] reads the period 12 periods back. This formula needs 12 earlier periods in the model. In the first 12 periods, Revenue[t-12] is blank, so the formula gives zero. Set the model start at least 12 months before the first forecast month.

Patterns in Formula templates

In the formula bar, select Formula templates and search for these names:

TemplateExample after you fill it
Seasonality as variance to averageRevenue * Seasonality
Rate in named monthsif month in [11, 12, 1, 2] then 90% else 100%

Related

  • Blanks and helpers
  • Time references
  • Conditionals
  • Time settings
  • Revenue forecasting
  • Formulas concept

Common formulas: SaaS metrics

Formulas for MRR movement, ARR, net revenue retention, gross churn, and CAC.

Compare scenarios

Read the rows that each scenario changes for one period, test one input with Sensitivity, and see scenario lines in charts.

On this page

A factor for named monthsOther ways to pick the monthsRepeat last year's patternPatterns in Formula templatesRelated

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